Shaboozey performs onstage during Day 4 of SiriusXM's The Music Row Happy Hour Live on The Highway at Margaritaville on June 09, 2024 in Nashville.The Country Music Association’s CMA Fest has been experiencing a growth trend ever since it relocated to Downtown Nashville in 2001.
Not that the adjunct shows are limited to the run of the festival or to the Downtown footprint. WME held its annual three-night Losers Live at a bar on the edge of Music Row, about a mile and a half away, June 3-5.headlined the three nights, all playing for free to make an impression on country-centric fans and other members of the industry.
That’s not a new development, but combined with the artists who choose to play the nearby clubs, it meant that the smaller stages had a higher volume of acts who were unfamiliar to many festival attendees. “If you’re a newer artist, you need to be there,” says SiriusXM/Pandora vp of music programming — country. “A-listers or B-plus artists, it’s not so much a need for them to do it. It’s just a way for them to give back. There’s a different perspective.”
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