The WNBA is expected to see the value of its television broadcast rights skyrocket once they expire following the 2025 season. The NBA is in the process of negotiating those rights, and it couldn't come at a better time for a league that has seen a surge in popularity.The bad news? The league could really use the money.
Read More: Security Guards on Planes, Police at Practices Part of New Reality for WNBA Fans, PlayersStill, the WNBA's extra measures for the 2024 season suggested that the league was finally turning a corner toward profitably. Although Clark's sponsorship arrangement with Nike will make her the highest-paid rookie professional in the history of women's basketball, it does not reflect a rising tide for all the league's boats.Not yet, at least.