While companies like Google, Microsoft, Amazon, and others had been upfront about their efforts in AI, for years Apple had been silent. Now, finally, its executives were talking. I got an advance look one day.
Apple promised that in the future—maybe 2025?—Siri would not only become a better conversationalist but also could be a uniquely powerful personal assistant by performing complex requests involving multiple apps. Ironically, this was the vision of the original Siri team in 2011, overruled by Steve Jobs in the pursuit of simplicity—and because the underlying technology just wasn’t ready.