Brash, insouciant, unfiltered: how Charli XCX made pop fun again

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In a year of major releases from stars, the British singer has managed to come out on top with Brat: a catchy, internet-consuming album that captures a particular moment

‘Brat … both flaunts and subverts Charli’s coolness, leaning into the ego of a “hot girl” celebrity with frank admissions of jealousy.’‘Brat … both flaunts and subverts Charli’s coolness, leaning into the ego of a “hot girl” celebrity with frank admissions of jealousy.’

ow famous is Charli XCX? Even Charli XCX isn’t sure. “I’m famous but not quite / but I’m perfect for the background” she sings on I might say something stupid, the single slow-ish track off her new album,. She’s not wrong; a good portion of the public knows the British singer, if they know her at all, for a top 10 hit from more than 10 years ago.

Charli, who hasn't had an actual hit in the US in a decade, doing numbers in the same ballpark as Dua, who has had at least 4 of the biggest hits of the last 5 years, feels like a major plot point.It’s also cutting through the noise during an especially crowded year for female artists, with major releases from Ariana Grande, Beyoncé, Taylor Swift, Billie Eilish, Dua Lipa and other big stars of the level critics for years wondered if Charli would reach.

All of the tracks invite participation, but not overanalysis; the point is to get lost in it. I’ve tended to think of her music as the sonic equivalent of what cultural critic Max Read once called social media’s Freudian death drive: “our latent instinct toward inorganic oblivion, destruction, self-obliteration”. Total encompassing of song, obliteration by sound – the lyrics, always delivered in autotune, important but not critical, secondary to the power of beautiful cacophony.

 

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