A Midwest theater chain owner still holds out hope for the future of the movie business.The summer season, a time when blockbuster tentpoles are normally surefire successes at the box office, has become somewhat of a nightmare, withvastly underperforming prior films that kicked off the summer. That has many questioning whether theatrical is still a viable business.Marcus Theatres CEO Greg Marcus operates about 100 locations in the Midwest through his company.
Though he worries about what streaming and a reduced genre offering has done to movie theaters, he still fervently believes in people’s demand for seeing movies in theaters, as evidenced by last summer’s Barbenheimer phenomenon, among other successes.Marcus asserts that the impetus lies in the theaters themselves and the studios to draw audiences out to the cinemas.