Denim Première Vision: The Better Way to Be Sustainable

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Denim Première Vision was held in Milan June 5 and 6 with a focus was on sustainability innovations and fashion trends.

Held at Superstudio Più in Milan, the two-day fair welcomed 90 exhibitors, including 20 newcomers, from 19 countries such as Spain, Italy, Japan and Turkey.

“We have a majority of textile manufacturers and for the first time we reached the number of six Japanese textile manufacturers that are participating,” said Adami Dalla Val. For the Italian mill Berto, the first six months of the year were difficult in terms of production. “We are usually used to seeing a decline in orders in June, but now we have seen it earlier,” said marketing manager Francesca Polato.

In terms of product, the goal for exhibitors wasn’t to lose sight of fashion trends in the name of sustainability. With this in mind, Officina+39 presented a new responsible production process which guaranteed both style and commitment to the planet calledThrough this new process the stone-wash and authentic vintage looks come from conventional machines, at room temperature.

Isko is continuing its collaboration with the start-up company Re&Up that debuted last November in which recycled cotton, polyester and polycotton and end-of-life textile waste through a circular ecosystem are transformed into high-quality next-gen fibers.

 

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