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Jake Paul has a men's personal care brand now

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Daysia Tolentino is a culture and trends reporter for NBC News.

YouTuber and professional boxer Jake Paul has secured another W in his career: A new men's personal care brand. Paul announced his new brand, called W, on Wednesday. It features a range of body care products that will be sold at Walmart. The initial launch includes deodorant, body wash and body spray. W will also release a face wash, two-in-one shampoo and conditioner, bar soap, hair gel and hair pomade. Those products will be available 'in the coming months,' according to CNBC.

” The body wash, deodorant and body spray each costs less than $10. Paul told CNBC that men's grooming is a 'super underserved market.' “We saw this old and outdated category where the competitors have been on the shelves in the exact same way for the past 20 years,” Paul said. “We just believed we had a better vision, better product and could disrupt this entire space.

 

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