has a new duet partner. Through his home label, Stoney Creek/Broken Bow Records Music Group/BMG, he has entered into a worldwide deal with, effective with the CMA Award-winning artist’s next album, including new single, “I Am Not OK,” which comes out tomorrow . The partnership will focus on expanding Jelly Roll’s music across multiple genres, as well as marketing the artist into new territories. , which came out last June, entered Billboard’s Top Country Albums at No.
“Jelly Roll is a global icon who’s rewritten the rule book and continues to smash traditional boundaries, all on his own terms. His strength, determination, and creative vision is that of legends. We’re honored to join his strategic partnership with Stoney Creek Records, BMG, and trusted hitman and consigliere John Meneilly,” added Lipman, jokingly referring to Jelly Roll’s manager, Meneilly.
Aside from expressing their universal love for Jelly Roll and his talent, Loba and Lipman are keeping details close to the vest in the deal that has been rumored for months, including how the partnership came about and its duration, the division of duties, if Republic was involved in the A&R process for the upcoming album and which formats the new single will be pushed to.
The past three years have been a whirlwind for the Antioch, Tennessee native, who first came to prominence as a rapper having garnered more than 1 billion streams before signing with Stoney Creek. Among the awards he has taken home are the CMA Award for new artist of the year and ACM Award for musical event of the year. In addition to Wilson, on record and stage he has duetted with Eminem, Jessie Murph, Wynonna and more.