Three cover songs by K-pop artists have accumulated more than 35 million streams on the Spotify K-Pop ON! Singles. The feature was centered around the theme of “My First K-Pop Crush” and featured covers of songs by the sunbaes who first sparked each band’s love of K-pop. These Spotify Singles not only sparked enthusiasm among fans, but also rekindled appreciation for the iconic original tracks while continuing to spread the genre’s influence worldwide, even spanning beyond Asia and the US.
Most notably, in just a week following the release of Shownu X Hyungwon’s cover of “I Hate You,” the duo saw a staggering 490 percent increase in global streams and a 20-fold increase in Spotify streams in the Philippines. Spotify streams for BTS’ 2015 “I Need U'' also grew in the week following the release of ENHYPEN’s version of the song, tracking a 135 percent increase.
In the week following the release of ENHYPEN’s cover, Brazil and Turkey were among the top markets that saw the highest percentage increase in streams for “I Need U'' by BTS.