famously started as a photo sharing app, with posts appearing in chronological order in your news feed; now it’s all about Stories ,, and a chaotic feed. Meanwhile, TikTok – a video-based app with a younger core audience – is the newest kid on the block, where users can ‘remix’ and respond to other people’s video content or slideshow-style static posts.
“To begin with, I didn’t want to have a public persona or photos of me on there; it didn’t feel like I was being a true artist,” says Sam. “People see a problem with self-promotion, but you have to manage that and see it as authentic: this is my work, and I want to get the work out to more people. Make an art out of that. Now I have no regrets about promoting what I do.”
"I want to share the importance of authenticity. Posting honestly about rejected designs and the design process has significantly boosted engagement with my audience,” says Grace. “Being vulnerable and transparent helps build a genuine connection with followers, making them more invested in your journey and work.”joined Instagram during the COVID-19 pandemic, and now has 38.5k followers. He posts regularly and concentrates on storytelling through his content.
“Instagram, in particular, has been a useful tool in not only putting my work out there but also being able to share and amplify social justice projects,” says Mustaali. “For example, a lot of my posts about Palestine have unfortunately been shadow-banned, but there have also been a few that have gone viral, so having a constant output of content becomes key to achieving success long-term.”
Both Fox and Sarah agree that it’s important to respond to most messages to thank people. “I try my best to reply to as many comments and messages as I can. I always appreciate the kind responses to the work I put out, and I want people to know that. But I have to remind myself that I’m human and it’s okay if I can’t reply to everyone,” says Sarah.
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