Smith Entertainment Group announced Thursday the choices have been narrowed to Blizzard, Mammoth, Outlaws, Venom, Yeti and Utah Hockey Club, or Utah HC.
Those are the options fans have to choose from after the process started with 20 possibilities and led to 520,000 votes. The public has until the end of the day June 20 in round two to determine the name. Owner Ryan Smith has said he expects the jerseys to have Utah on them for the inaugural season. He told The Associated Press upon taking control of the franchise that the name would involve Utah in some way.
Last week, SEG filed eight logo/wordmark applications involving the state name or Utah Hockey Club in light blue and black. That could end up being the name or a placeholder until branding company Doubleday & Cartwright develops long-term branding with a logo and colour scheme that will be in place for the 2025-26 season.
Smith's group, which owns the NBA's Utah Jazz, bought the team formerly known as the Arizona Coyotes for $1.2 billion and relocated it to Salt Lake City. Carrying over the Coyotes name was not an option because former owner Alex Meruelo gets to retain that logo with the opportunity to bring the franchise back if he can get a suitable arena built in the Phoenix area.