Jelly Roll knows the power of a jelly doughnut. The 'Need a Favor' singer stars in a new ad that came out June 6 for Dunkin’ to promote National Doughnut Day, which takes place June 7. “Oh, it’s National Doughnut Day tomorrow?” Jelly Roll says after opening a door he’s behind when someone knocks on it. “Y’all called me just in time,” he continues before winking at the camera. He then explains his personal connection to doughnuts.
He explains some dunking strategies, first showing off one technique he named after his wife called the 'Bunny Dunk.' “Bunny hop, bunny hop, bunny dunk,” he says, while motioning the doughnut taking short hops before he plows it into a cup of coffee. Then, he reveals the “Nash Smash,” which he calls “a nod to my Nashville roots” and features him smashing the doughnut into the coffee, spilling the drink.