The ad, which rolled out across Singapore cinemas last week, features a relatable scenario: a mother video calling her son while he's in the theatre, trying to catch him between movies.Gone are the days of silently enduring pre-movie ads. Lazada Singapore has taken the cinematic experience to a whole new level with a daring, innovative ad that has audiences buzzing.
The twist? The"son" is actually an actor sitting among the audience, breaking the fourth wall and throwing actual moviegoers off guard.
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