Fresh off the resounding success of 'Barbie,' Mattel is partnering with Universal Pictures to develop another live-action film based on its top-selling dolls. The El Segundo-based toy company and the studio giant announced Wednesday that they are joining forces for 'Monster High,' a big-screen feature inspired by the fashionable, plastic descendants of classic creatures.
'Monster High' is one of many film projects in the Mattel pipeline derived from popular playthings, including American Girl dolls, Hot Wheels, the Magic 8 Ball, Rock ‘Em Sock ‘Em Robots and Polly Pocket. The toy factory is hoping to repeat the commercial and critical triumph that was Greta Gerwig's 'Barbie,' which grossed $1.4 billion at the global box office last year and landed eight Oscar nominations.
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