From Snoop Dogg to Cardi B: Inside NBC’s Olympics bet on pop culture

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After the pandemic-delayed Tokyo Games in 2021, NBC created a new playbook to increase excitement for this summer’s coverage.

FILE - Entertainer Snoop Dogg walks on the field before an NFL football game between the Tampa Bay Buccaneers and the New Orleans Saints Sunday, Dec. 19, 2021, in Tampa, Fla. Snoop Dogg will serve as a primetime NBC correspondent for Paris Olympics.

Along with Megan Thee Stallion and Manning’s commercials, several other promotional spots have already aired on NBC: Rapper Dallas’ Sha’Carri Richardson talks restoring fun in Olympics with biggest fan, Cardi B “We tried to remain very true to our audiences and the placement of the content,” said Jennifer Storms, NBC’s chief marketing officer of Entertainment and Sports. “We’re working together on the talent and how they have a continuous storyline before the Olympics and through the Olympics.”

 

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