In a spacious, all-white showroom in Glendale, the music-obsessed auction house
Gr likely will host another Dead auction later this year. “We work exclusively with the artists to tell their story, authenticate everything, and then really work in partnership with them,” says Scriven. “We have a team of experts that we deal with on the Dead.” A key ingredient in the Gr gathered tour itineraries, backstage crew passes, sound gear, original paintings, rare posters and one-of-a-kind mockups of tour shirts that were never put into full production. At the smaller end of the scale is a pair of NBC checks to singer-guitarists Jerry Garcia and Bob Weir from a 1992 appearance on “Late Night With David Letterman,” revealing the modest fees typically paid then for performing on a network talk show: $476.76 each.
Gr started in December 2020 with a space at Mates Rehearsal Studios in North Hollywood, but as its collection and amount of merchandise tripled in size, things got crowded for everyone. “One day they're like, ‘You gotta get outta here,’” Scriven recalls with a grin. The company landed in its current Glendale space a year ago, splitting the 8,900-square-foot building between showroom, storage and a working recording studio in back. The showroom is open by appointment only.