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Japan aims to quadruple overseas market for anime, games

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Pop-culture powerhouse Japan wants to expand its overseas market for video games, manga and anime fourfold to $130 billion in about a decade, the government has said.

This picture taken on April 19, 2024 shows products displayed at a pop-up store for the Japanese volleyball manga series"Haikyu!!" in Tokyo. Men's volleyball is flying high in Japan with the national team ranked fourth globally ahead of the Paris Olympics and the sport's soaring popularity fuelled by a manga blockbuster.TOKYO, Japan —

In 2022, Japan's gaming, anime and manga sectors raked in 4.7 trillion yen from abroad -- close to microchips exports at 5.7 trillion yen, government data shows. The burgeoning phenomenon of "Vtubers" -- virtual animated YouTubers -- playing video games is also helping to boost Japan's international soft power, the strategy said.

"Strengthening measures against piracy websites is essential to expanding the global market," it said, warning that some of their advertising revenue can go to criminal syndicates.

Airlines will fly almost five billion passengers in 2024 and revenues will near $1 trillion, both record highs, trade body...

 

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