This article first appeared in The Conversation. Oranges – and all the things we can make from them — are big business. But the industry is facing a severe crisis. About 50 million tonnes of oranges are grown each year, 34 per cent of them in Brazil. Brazil is also the world’s biggest exporter of orange juice by far, producing about 70 per cent of global supply.
In the breakfast beverage market, products blending orange juice with apple, mango or pineapple may become increasingly attractive to consumers on cost alone. Mandarins may be a particularly promising alternative given how closely their taste and nutritional value aligns with orange juice. Will the crisis benefit Australia’s orange industry? In theory, the global shortage could be a boon for Australia’s local industry, given our favourable climate and well-established orange production regions.
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