A new report on Canada's radio airwaves says that music performed by women is still vastly underrepresented on commercial music stations. The Beaches perform at the Juno awards, in Halifax, Sunday, March 24, 2024. THE CANADIAN PRESS/Darren CalabresA new report on Canada's radio airwaves says songs performed by women have been underplayed on commercial music stations for at least the past decade.
“Radio is the only system within the industry that collects and reports their data in such a transparent way," explained musicologist Jada Watson as she presented the study to a Toronto conference room attended primarily by women from the music industry. Watson conducted the study through her SongData research program, in partnership with Ottawa's National Arts Centre and advocacy group Women in Music Canada.
The study found that alternative rock stations played an average of one song by a woman per hour last year, while country radio played two songs per hour. Without solid radio play around a single's release, it's easier for songs to slip out of rotation and not be considered part of the Canadian hits canon and broader musical culture, the study noted.
One of the few exceptions happened last year on alternative rock radio when "Blame Brett" by all-female Toronto rock band the Beaches rose to No. 1 on the Mediabase alternative radio chart."But they’re the only Canadian act that gets up there and stays up there to that capacity."
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