The move makes official a policy already in place when the platform was known as Twitter, before billionaire Elon Musk purchased it in 2022. In a recent update on its website, the San Francisco-based company said users 'should be able to create, distribute, and consume material related to sexual themes as long as it is consensually produced and distributed. Sexual expression, whether visual or written, can be a legitimate form of artistic expression.
X's policy stands in contrast to other social media platforms, such as Meta's properties â Instagram and Facebook â as well as TikTok and Google's YouTube. 'The platform's move to allow 'adult content' dovetails well with the company's post-Musk marketing strategy,' said Brooke Erin Duffy, associate professor of communication at Cornell University.