Chipotle CEO’s ‘More Pico’ Head Nod Goes Viral While Denying That Portion Sizes Are Getting Smaller

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Chipotle Keith Lee,Keith Lee,Chipotle Portion Sizes

Arianna Johnson is a reporter on the Forbes news desk who covers explainers and trends, with a frequent focus on health and science. She joined Forbes in 2022 and works in Texas. Johnson has covered prominent weight loss drugs like Ozempic and Wegovy, the health effects of the artificial sweetener aspartame and the impacts of the Covid vaccines.

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Trump Falsely Claims He Didn’t Back ‘Lock Her Up’ Chants Targeting Clinton While Warning Of ‘Breaking Point’ If He’s JailedSocial media users are poking fun at the Chipotle CEO’s head nod gesture inviting customers to ask for more food, which is a response to claims of smaller portion sizes and a viral theory the fast casual chain serves up bigger portions if customers videotape employees, a rumor that went viral after customers began filming workers making their food and leaving mid-order if...

Laurie Schalow, chief corporate affairs and food safety officer at Chipotle, told Forbes “there have been no changes in our portion sizes, and we have reinforced proper portioning with our employees.” Schalow also said customers have the option of customizing their orders and telling employees if they want more, or less of a food item, though the companyWe’re launching text message alerts so you'll always know the biggest stories shaping the day’s headlines. Text “Alerts” to 335-0739 or sign upposted to TikTok over the weekend with over 11 million views and 646,000 likes, Chipotle’s CEO Brian Niccol told Fortune the chain’s portion sizes haven’t gotten smaller.

 

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