Sony sees streaming service Crunchyroll driving growth as anime goes global

A man wearing a protective mask amid the coronavirus disease outbreak walks past a poster for an animated movie Demon Slayer in front of a movie theatre in Tokyo, Japan, Dec 13, 2020. Picture taken Dec 13, 2020.TOKYO — Sony sees its anime streaming service Crunchyroll as a growth driver, the head of its movies business said on Thursday , as the group looks to ride the growth of anime outside Japan.

While the technology and entertainment conglomerate is known for its movies, games and music businesses, Sony is also an anime powerhouse with Aniplex, which made the Demon Slayer anime, and Crunchyroll, which has 13 million subscribers globally. The anime market is expected to roughly double to US$60 billion by 2030 with Crunchyroll moving to expand in Southeast Asia and India through Amazon Channels, which allows users to access streaming services through Amazon's interface.

Reuters reported earlier this month that Sony is interested in acquiring the assets of US media company Paramount Global, which could boost its roster of franchises.

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