in recent days, Apple said it’s looking for someone to lead the development of “fun new features” and “help build an application used by millions to watch and discover TV and sports.”The move suggests that the company is looking to gain market share in video streaming — and is setting aside its rivalry with Android in order to chase additional users.The TV+ service, launched in 2019, is Apple’s answer to Netflix or Disney+, and the company has spent heavily on feeding it with original content.
Apple has long sought to put TV+ on as many platforms as possible and already offers apps for smart TVs, Roku, Amazon streaming devices and game consoles — but it shunned an Android app when TV+ launched. The concern within the company is that putting a popular feature like iMessage on Android will threaten iPhone sales.