Post Malone and Morgan Wallen on the red carpet at the 57th Annual CMA Awards on November 8, 2023 in Nashville, Tenn.We’re trying out something a little new here: Each week, we’ll be taking a quick look at the newestcharts to see, in the immortal words of Shakespeare, “who loses and who wins; who’s in, who’s out.
Nevertheless, Swift won a fifth week at No. 1, with a total of 378,000 album units. How did she prevail? In short, by knowing exactly how to fire up her fanbase on the marketing front. Team Swift launched a marketing counteroffensive that included six new digital versions ofand a new CD version — all of which were sold exclusively on Swift’s website.
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