Kim Petras Is the New Face of MAC Cosmetics' Iconic Viva Glam Lipstick: 'Princess Moment' (Exclusive)

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For the 30th anniversary of Viva Glam, MAC Cosmetics has enlisted a new celebrity partner — Kim Petras — to celebrate its milestone and goals ahead.

The singer-songwriter opened up about her beauty journey ahead of this special moment: "MAC reminds me of how glam makeup made me feel my whole life"Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 years reporting and writing, and eight years editing style and beauty content for the brand.

Petras says one of her first memories of MAC Cosmetics is seeing one of its iconic black eyeshadow pots on her mother’s vanity. “I used to steal this black with a little bit of shimmer that she used to do her eyeliner with I was always really fascinated by that.”In school, she recalls not really being"the popular kid.

Viva Glam has the power to make people feel beautiful on the outside and inside, Petras says. “To buy a lipstick, and then to feel good about it too is such a special thing. When I was young, Viva Glam educated me about a lot of HIV issues. I was seeing the campaign and then looking into them raising money for HIV. It's cool to to look back and be like, ‘This product has really helped a lot of people.

 

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