How Game of Thrones changed television...and the business of television

is not just a landmark moment in pop culture. It's also an enormously significant event for Australia's $4 billion a year pay TV business.

Foxtel's earnings have been under serious pressure - last quarter they plunged by 84 per cent according to calculations by Morgan Stanley - with customers cancelling or downgrading their packages and opting for cheaper streaming services. Under Plepler, HBO churned out a string of zeitgeist capturing hit series. Whether that continues without him and under AT&Ts stewardship, remains to be seen.

Greenfield has argued that AT&T would need to go all in on streaming to build a viable competitor to Netflix. That would mean putting all of its content into one consumer facing brand, and giving up lucrative licensing fees from its distributors.

jmcduling this is a great piece John snaps for putting a business spin on a Zeitgeist event.

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Foxtel pays tribute to Game of Thrones with 'Grave of Thrones' | Sky News AustraliaThe highly anticipated final season of Game of Thrones will return on Monday.\n\nTo say goodbye to the show, Foxtel is inviting fans to pay their respects to fallen characters at the new 'Grave of Thrones' over the next 3 days at Sydney's Centennial Park. \n\nImage: News Corp Australia Sky 'News'
Source: SkyNewsAust - 🏆 7. / 78 Read more »