FILE - In this Tuesday, Oct. 20, 2015, file photo, Morgan Spurlock attends an event at the SVA Theatre in New York.NEW YORK — Documentary filmmaker Morgan Spurlock, an Oscar nominee whose most famous work skewered American food and diets and who notably ate only at McDonald’s for a month to illustrate the dangers of a fast-food diet, has died. He was 53.
He gained about 25 pounds, saw a spike in his cholesterol and lost his sex drive. “We’re at an amazing moment in history from a consumer standpoint where consumers are starting to have more and more power,” he told The Associated Press in 2019. “It’s not about return for the shareholders. It’s about return for the consumers.”
After he exposed the fast-food and chicken industries, there was an explosion in restaurants stressing freshness, artisanal methods, farm-to-table goodness and ethically sourced ingredients. But nutritionally not much had changed. “Being aware is half the battle, I think. Literally knowing all the time when you’re being marketed to is a great thing,” Spurlock told AP at the time. “A lot of people don’t realize it. They can’t see the forest for the trees.”
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