Here’s Why Other Celebrities Could Face Problems With AI Voice Cloning—Not Just Scarlett Johansson

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Robert Hart is a senior reporter for Forbes covering science, technology and health with a frequent focus on artificial intelligence, space, weight loss drugs and emerging technologies. He joined Forbes in 2020 and is based in London. Rob has covered everything from the billionaire space race, the health impacts of overturning Roe v.

Memorial Day Weekend Forecast: ‘Severe’ Storms, Tornadoes, ‘Sweltering’ Heat And Cool Conditions—Here’s What To Expect In Your Regionchatbot voice Sky sounded eerily similar to herself, the latest legal issue raised by artificial intelligence that experts told Forbes could easily affect anyone now technology has made voice cloning easier.

While potentially illegal, this means it is absolutely possible “other celebrities could potentially be targeted,” Greene and Jabbary said, adding that if so, they would likely face the same or similar issues as Johansson. “Anyone could be targeted by others trying to clone their voices using AI… not just celebrities” or public figures, Li warned, pointing to the proliferation ofthat clone peoples’ voices as a good example and urging lawmakers to ensure laws are updated “to keep pace with modern technology.”

 

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