How much a celebrity makes on Instagram each year depends on their follower count, perceived clout, business acumen — and the number of times they’re willing to use that #ad tag.
To find out which ones are earning the most in every state in the categories of sport, acting and music,Kevin Hart is America’s Mr. Sponsored Instagram Post, earning an estimated $28,119,986 last year across 26 ads. The actor-comedian has around 180 million Instagram followers and often uses the platform to promote his own brands, including Gran Coramino tequila, VitaHustle and the Hart House vegan restaurant.
To calculate each celebrity’s estimated yearly earnings, we multiplied their number of disclosed ads in the previous 12 months by the estimated amount each celeb can charge per sponsored post., which sources data from the individuals’ marketing teams. For celebrities not covered by the Hopper HQ report, we calculated the cost per follower for celebrities in different categories and used this to determine their cost per sponsored post.
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