This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available. The Big Picture The Boys has always had a remarkable marketing campaign, and once again, it has hit it out of the park. Posted on YouTube under the Vought International channel, the Amazon series released a meta promotional ad featuring Robert Singer and Victoria Neuman’s presidential run. Vought International is an inspired device to market the television series.
“We have a choice between the same do-nothing politicians and a man who’s not afraid to get his hands dirty,” the ad continues with patriotic music over a picture of Singer on a horse. The ad also makes sure to note that Singer reaches across the aisle to appease both American political parties. If that weren’t enough to draw a comparison to real-life political campaigns, the addition of Neuman cements this allegory.
The Boys has never been another super-powered show akin to the Marvel Universe. The biggest theme present in the series is that absolute power corrupts, but it isn’t above identifying other things wrong with society. As depicted in the show, corporations control everything, politics are cynical, and for some reason, white nationalism is still prevalent. The Boys is arguably the most socially minded series around, and heading into Season 4, that perspective will obviously remain.