Sony says focus is on creativity, with games, movies, music, sensors, IP, and not gadgets

TOKYO — Japanese electronics and entertainment company Sony says it’s focusing on creativity in movies, animation and video games, rather than old-fashioned gadgetry.

Yoshida said the company is now emphasizing the creative process itself instead of prized products of the past like the Walkman portable music player and Trinitron color TVs. He said “synergies” are no longer between entertainment and electronics, but determined by intellectual property spanning animation, music, games and films.“We will continue to support people’s creativity through our technology,” he said in an online briefing.

In 2021 it acquired Crunchyroll, which has more than 13 million paid subscribers and delivers Japanese animation globally. Another was Yoasobi, a Japanese music duo that includes Vocaloid technology, or singing voice synthesizer software, and is attracting global fans.

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