‘Boundary-pushing’ virtual 3D on-screen runway show is new ‘fashion future’

A digital runway show was beamed onto giant screens in Manchester as a glimpse into the ‘fashion future’.

Manchester Met final-year students showcased their fully digital collections to a front-row panel of VIP industry judges who joined a packed audience for the spectacle celebrating the university’s 200-year anniversary.The virtual on-screen runway show took place alongside a physical runway of real-life models in the same hall.

Enabling the students to instantly create infinite variations of fashion designs without wasting resources, the zero-waste technology also allowed them to choose avatar models which visually represent body positivity and minoritized ethnic groups. Anita Mitchell, Digital Strategic Lead at the Manchester Fashion Institute at Manchester Metropolitan University, said: “This digital runway show represents a paradigm shift in fashion education. Our vast experience in automation, robotisation and digitalisation have enabled us to position ourselves as leaders in digital fashion technologies, implementing cutting edge digital technologies across our courses.

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