When it comes to affordable beauty brands, it’s hard to find a brand that continues to deliver home run after home run. But e.l.f. cosmetics is one of those rare unicorns that continually hits it out of the park. Their products—which also include skincare, by the way—continually have great payoff and impressive shade ranges. So much so, that we know a good number of beauty editors and makeup artists who swear by e.l.f. products instead of some three times the price—myself included.
Best for: Normal, combination, and oily skin typesNumber of shades: 17Customer Review:'Tried and true. I have tried several other concealers and although some do come close, I always come back because of that price. It blends out like a dream, just don't let it set bc it dries QUICK and then it kinda ruins your look.
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