“It’s the first time I see the whole collection displayed together so it’s always an emotional moment,” Lucia Silvestri, the brand’s jewelry creative director, said on Monday morning at one of Rome’s most outstanding landmarks, the Baths of Diocleziano.“It was fundamental for me to do something special, also because I was convinced it would be my last collection,” said Silvestri, who has agreed to stay on for another year, pushing back her rumored retirement.
Silvestri said the first sketches of the Serpenti Aeterna necklace were conceived in 2022. “We wanted to keep challenging ourselves and surprise everyone with the decision to highlight diamonds rather than colored gemstones as many would have expected from Bulgari.” “Serpenti Aeterna represents the pinnacle of excellence,” said — proudly — chief executive officer Jean-Christophe Babin, who clearly wanted to make a statement with the collection and the event, as Bulgari also unveiled its new high-end watches, bags and fragrances for a total of 500 pieces.
Babin said that Bulgari clients value the brand’s “distinctive identity,” and the “timeless style,” in addition to the craftsmanship and precious gems employed in the high jewelry collections, which continue to perform well, even better than other categories, with high net-worth individuals immune to inflation and other headwinds, who see high-end jewels as a long-term investment that does not lose value — “and they get to wear them and enjoy them, compared to other financial assets,” he added...
The Serpenti Sapphire Echo necklace features a white gold snake with two heads, whose scales combine diamonds and buff-top sapphires, holding two pear-cut Sri Lanka sapphires, each of them weighing 37.34 carats. These gems were sourced from a pair of Bulgari earrings dating back to the 1930s that an Italian noblewoman client sold back to the Roman jeweler after having worn them for decades. The two pendants are detachable and can also be worn as earrings, in an example of transformative jewelry.
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