In watches, as in life, finding the right partner can be hard. For most elite watchmaking houses, the celebrity ambassador is asas the balance wheel. Those ambassadors can serve a number of purposes—chief among them creating some hype–and no hype-machine is as complicated or potentially awful as the “collaboration watch.
Presumably, the collaboration watch actually brings the star in question into the design process—or so we are told. The extent of the star’s involvement is never fully detailed, and the occasional interview and/or testimony on the collaboration process typically serves as the only documentation of what was involved. Some, like John Mayer, are clearly watch-crazy and have obviously had a strong hand in the design, but others remain a bit more mysterious.
to reduce the weight of the watch down to 55 grams, and a hidden telescopic crown that in turn helps a golf swing by not digging into the wrist.At this point Hamilton is almost synonymous with IWC, and for good reason. The F1 star has been a brand ambassador since 2013 and has worked on not one but three watches in his time; 2014’s. It’s interesting to see Hamilton’s influence on the brand and the shift in style across the three models over time.