) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take a leaf from their own history books. But lurking within the Pepsi archives is something far more ostentatious than any of its actual brand assets.
The previous slanted 'globe' was introduced in 2008. But what not a lot if people know is that the design was accompanied by perhaps the most ridiculous, hilarious design document of all time – and people are still talking about it right here and now in 2024.
And it seems Pepsi itself is keen to move on from the hilarious document."Pepsi has constantly reimagined and reinvented our logo over the years—as a brand that is both timely and timeless we’ve evolved our look and feel just as our fans and consumers have evolved along with us,” the brand told Fortune this week. “The visual identity introduced in 2008 has been very successful for us over the past 14 years of the brand. That said, in 2023 we introduced the next era of Pepsi.