Tom Hardy On Why He Loves London

Fragrance notes of cypress, grapevines and moss will naturally send your mind to Tuscan vineyards, a far cry from what you could expect in the big smoke. Or, so you’d think. But Jo Malone’s latest campaign for its Cypress Grapevine cologne, featuring four-time Esquire cover star Tom Hardy, would suggest otherwise. “Cypress and grapevine aren’t typical partners.

”Scents have long been a medium of unexpected connections, evoking memories that are seemingly hidden behind to-do lists and loved ones’ birthdays. A tobacco cologne may bring to mind the smell of a grandparent’s favourite jacket, or you may be reminded of particularly chilling Christmas from a fragrance inspired by log-burners. As Hardy notes, you can’t detach the wearer from it.

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