Canadian fans are tallying up the cost of a flight, hotel and ticket, and are finding that travelling to Europe to see Taylor Swift in concert may be better bang for their buck than seeing the show on Canadian soil.U.S. singer-songwriter Taylor Swift performs during her Eras Tour at SoFi stadium in Inglewood, Calif.
"It is honestly the best show I've ever been to in my life, otherwise, I wouldn't be making the trip."Retail tickets for shows on Swift's record-setting Eras Tour in North America and Europe sold out almost instantly. Many then popped up on resale sites just as quickly. On StubHub, the cheapest seat to a Toronto concert in November right now is listed at $2,822. Yet the cost to get in the door in Stockholm this weekend is just a fraction of that price — $83.
"If Swift would give a concert every night in Toronto, at some point, the price of the tickets would be very low. It might take 12 concerts, it might take 18 concerts, but there's a point where the demand is going to be exhausted."While fans in Europe may still face markups when buying resale tickets, governments there have been taking steps to address ticketing issues., including Ireland, Portugal and Denmark, tickets cannot be resold for more than their original price.
That's not the case in Canada, where there are no national regulations limiting how much profit a consumer can make when reselling a ticket. In this year's budget, the federal governmentFans like Julia Rawleigh from Calgary, who missed out on the initial sale, have been disappointed by what they call outrageous resale ticket prices.Taylor Swift's concerts have posted significant boosts to the economies of every city where she's performed this tour.
"When we were able to get the Lyon tickets for $250 Canadian dollars, we were super excited. I don't even think we looked at where the seats were."
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