She's a record-breaking, award-hoovering, pop culture phenomenon. But somewhere along the way, Billie Eilish fell out of love with music.
There are surprising settings we've never heard Eilish in before: a string quartet, '80s pop-rock, 'indie sleaze'-era electronica and late '90s club heaters.As with everything Eilish records, Hit Me Hard and Soft was produced and co-written with her brother, Finneas O'Connell. However she had a greater role than usual in its cinematic, adventurous production.
Case in point: a segue that arrives with a sweaty, dancefloor sheen in the second half of the jazzy 'L'Amour De Ma Vie'. But then she lapsed only to pick it up again recently thanks to Finneas' circle of talented DJ friends."I've been starting to go out into the world for the first time since I was young and just biting the bullet and just going outside.
It also informed Eilish's decision that there'd be no singles for Hit Me Hard and Soft, a 180 pivot from the multiple advance singles that preceded her first two albums.– but that pushes back on the way her young target demographic typically experience music, as individual songs or clipped-up hooks and 'moments' on TikTok.Beyond levelling up her songwriting and sonic variety, Eilish's third album is a showcase for her most powerful instrument: her voice.
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