utive vice president of networks and content.
That flexibility was granted Monday when the federal regulator approved Corus' plea to lower its obligated spending on programs of national interest to five per cent of the previous year’s revenue, instead of 8.5 per cent. It would also seem to include Global’s widely panned hip-hop drama “Robyn Hood” – a reimagining of the Robin Hood tale by Director X that premiered last September – which a publicist said was not being renewed for a second season.“The last thing anyone wants to see is a reduction in the amount of Canadian content being produced. But the solution to that is to not force struggling Canadian companies to create content that audiences don't want to see,” Reeb says.
Many Canadian creators are still struggling to find work after last year’s strikes, says Neal McDougall, assistant executive director of the Writers Guild of Canada. The relaxed content rules will also contribute to “the hollowing out of Canada’s kids’ production sector,” predicted the Canadian Media Producers Association.
The CRTC said requests from other broadcasters for regulatory relief will be addressed as part of ongoing consultations to modernize the Canadian broadcasting framework with Bill C-11. “If you're in business to make television, you want to make shows that people want to watch. That's how you stay in business.”
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