G-Star RAW's Denim Drags With Shea Couleé, Envy Peru and Hungry

With Pride and the Fourth of July approaching, what’s more American than some drag artists dripped in head-to-toe denim?to star in a new campaign, "Denim Drags," which pushes the boundaries of denim by exploring the art of drag., the campaign features one distinct, couture denim look custom made for each queen, combining G-Star’s signature dedication to craftsmanship with the intricacies and innovation of modern day drag artistry.

Envy Peru collaborated with TND to create her “Disco Dreamer” look, an ode to the '70s and the era of disco when designers like Paco Rabanne and artists like Cher were in their prime. Featuring intricate details and metal embellishments, the look was made throughout several weeks of creative back-and-forth. “Have you ever seen pheasant feathers made of denim on a headpiece? I hadn’t…”

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