Google is shaking up Search. On Tuesday, the company announced big new AI-powered changes to the world’s dominant search engine at I/O, Google’s annual conference for developers. With the new features, Google is positioning Search as more than a way to simply find websites. Instead, the company wants people to use its search engine to directly get answers and help them with planning events and brainstorming ideas.
Google’s changes to Search, the primary way that the company makes money, are a response to the explosion of generative AI ever since OpenAI’s ChatGPT released at the end of 2022. Since then, a handful of AI-powered apps and services including ChatGPT, Anthropic, Perplexity, and Microsoft’s Bing, which is powered by OpenAI’s GPT-4, have challenged Google’s flagship service by directly providing answers to questions instead of simply presenting people a list of links.