S’pore-founded brand Aupen attracts investor interest

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FASHION DESIGNERS News

Celebrities,SINGAPORE COMPANIES,Taylor Swift

Aupen, the viral bag brand founded in Singapore and carried by celebrities including American singer-songwriter Taylor Swift, is on the brink of a major milestone. The Straits Times understands that it recently received investor interest from major European fashion...

Aupen, the viral bag brand founded in Singapore and carried by celebrities including American singer-songwriter Taylor Swift, is on the brink of a major milestone.

This marks one of the rare few times a Singapore-founded fashion brand has attracted investment from a major fashion conglomerate. A check on Aupen’s website shows that all except one style are out of stock, though the spokesperson confirmed that all current styles are still being sold and will be restocked most likely in June.

 

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