The massive global popularity of BTS has made Bang Si-hyuk one of the biggest winners in the K-pop industry today.
The BTS members, all in their 20s, bond with fans by opening up about their anxieties and struggles through social media, which Bang called a “window into the soul of BTS.” The mania has delivered sold-out concerts, No. 1 albums, billions of YouTube views and made the group’s seven members the world’s most tweeted-about celebrities.
The firm’s second-biggest investor, after Bang, is Netmarble Corp, a gaming company led by his cousin.Bang’s stake representing 49% of Big Hit common shares was valued by the Bloomberg Billionaires Index using 2018 financials and price-to-earnings multiples of publicly traded industry peers SM Entertainment Co, JYP Entertainment Corp and YG Entertainment Inc.Bang and Big Hit declined to comment for this story.
Although the “Hitman” moniker was derived from his family name, Bang earned his reputation as a hit-maker and launched Big Hit in 2005.He struggled initially, and the company edged toward bankruptcy in its early years. Business was sometimes so quiet that artists stopped by the office only to play tennis matches on Big Hit’s Nintendo Wii, he said in the interview.
In addition to Big Hit’s proprietary merchandise such as games and cushions to pyjamas featuring characters created by BTS, there’s even a line of Barbie dolls.
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