until recently, it’s amazing to see the franchise double its sales globally in the last decade.Even with the yen exchange rate all over the place at the moment, that’s close to $1 billion in sales, with the success ofAll of this is both amazing and fascinating to see. Not least because much of what drives the success ofand other mecha intellectual properties is their media mix framework.
The past few years of COVID and the subsequent lockdowns has meant that hobbies like model kit building saw a big surge internationally. What’s interesting is that after the lockdowns ended, the sales of things like model kits have continued to grow globally.This is likely down to the fact that building mecha model kits is not only fun but also surprisingly affordable, relative to video game and higher end toy purchases.franchise is now also widely available globally.
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