Why Imagine Dragons Are Selling a Copy of New Album for $5 Million

Want to get a copy of the new Imagine Dragons record? Do you have a spare $5 million lying around?

Each vinyl copy of the album includes a unique insert. “The only one in the entire world,” reads the listing. “Together, these inserts form a bigger picture; nine special images correlating to the nine tracks on the album.” It appears that in order to solve the puzzle, a fan needs all nine inserts to complete the pictures.

As this image circulated and caused ripples of sticker shock among music fans stunned at the thought of an Imagine Dragons record going for that much money, the band’s fans quickly noted that this price tag wards off scalpers and bots. To reduce this variant’s $5 million price tag to a more reasonable price, people have to join Imagine Dragons’ Discord server to get a special promotional coupon code.

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