Washed Out Made an AI Music Video. The Backlash Was Swift

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Washed Out's Ernest Greene and director Paul Trillo tell us how they're dealing with the backlash to the first Sora music video

, he didn’t quite know what he was getting himself into. “To me, this is just a brand-new tool to explore,” Greene tells. In his mind, the video — a dizzying, surreal, uncanny valley-ish tour through the life of a couple — was simply the boundary-pushing modern equivalent of, say, the early computer animation in Dire Straits’, dropped last week. The reaction was immediate, and notably negative.

Greene soon learned that he had stepped into the middle of a growing backlash against AI-generated art across every medium, which has been evident even in the social media response to. “There’s definitely a large selection of people who just flat-out don’t like anything AI-art-related,” he says. Trillo — a longtime director who had already been granted early access to Sora, which is still unavailable to the public, for other projects — was less surprised by the backlash. He understands concerns that Sora, which generates video clips from text prompts, may have been trained on copyrighted human filmmaking. “Could there be more transparency in how these models are created? Absolutely,” he says.

Greene didn’t have AI in mind when he sought out Trillo, whose work in animation he’d particularly admired. Trillo didn’t have time in his schedule for a video shoot, but when OpenAI happened to ask if there was any possibility of using Sora for a music video, he saw an opportunity. Trillo created the video with prompts that were at least 1,000 words each, and tried endless variations before settling on the final shots.

 

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