'Fast homeware' trend fills landfills with millions of usable items annually

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A quarter of people feel that homeware trends are changing at an increasingly fast pace, with 62 per cent admitting to throwing away items in good enough condition to donate to charity

The trend of 'fast homeware' has resulted in one in six people altering their home decor annually, leading to millions of usable items being discarded into landfill. A study involving 2,000 adults discovered that 62 per cent have disposed of homeware items that were in good enough condition to be donated to charity.

Allison Swaine-Hughes, representing the charity, stated: "Most of us are aware of the impact that fast fashion has on the environment, but don't think about this when it comes to homeware. Items like mirrors and sideboards might fall out of favour in your home, but they're that missing piece in someone else's home. When refreshing your homeware, consider buying second-hand first - our home stores are continually restocked and could have just what you're looking for.

As the cost-of-living crisis deepens, 60 per cent of all respondents said price is the most important factor when buying homeware, followed by style and functionality . There's a desire to continue the trend of frequently changing home furnishings, with half wishing they did so more often. She aims to create colour themes in each room at home, picking up interesting smaller homeware pieces, accessories and textiles to tell a specific colour story. It might be a throw, a cushion or some vintage curtains, a picture frame or a quirky trinket, simply something unusual that catches her eye. And when she wants to refresh a room, there are an endless array of items to choose from to do so in a new way.

"One tip I'd give is to have an exact shade in mind, so 'yellow' could be mustard, or neon yellow, or pastel yellow. If you know the exact shade and only shop to that shade, you know things will go, regardless of what room you put them in. It's a ready-made story ready to rewrite."1. Choose a colour, or combination of colours that you love and stick to it!3. Paint swatches are excellent tools for experimenting with colour combinations.5.

 

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'Fast homeware' trend contributing to landfill crisisA quarter of people feel that homeware trends are changing at an increasingly fast pace, with 62 per cent admitting to throwing away items in good enough condition to donate to charity
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