Last chance to snatch the perfect Mother's Day gift at a discount and get it in time for her holiday!But because the mobile industry is very rarely a true black-and-white affair, there are various shades of gray surrounding both Samsung and Apple's Q1 2024 results in key regions around the world.
Even better, Samsung will undoubtedly be delighted to see its value share boosted from 23 percent in Q1 2023 to 25 percent now... despite its volume share dropping from 20.3 to 17.5 percent in the same period.for the same year-opening quarter. While one research firm puts Vivo above all other vendors, its rival sees Vivo barely make the podium.
Clearly, premium phones are getting bigger and bigger in the country , generating important gains for the likes of OnePlus and Motorola in addition to Apple, Samsung, and Vivo.In one word, growth. In two words, solid growth. In more words,"single-digit growth in 2024, driven by strong premiumization , 5G adoption, and post-COVID upgrades.
Believe it or not, the brand that grew the most in the region during the first three months of the year was Nothing, which is however still unlikely to rise to the local top five anytime soon. Motorola's shipments also jumped by an incredible 58 percent, while Xiaomi, Transsion, and Realme's numbers all made solid, Samsung and Apple-beating progress of their own.
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