From surviving 'Avengers: Endgame' ticket mania to fighting 'Captain Marvel' trolls: What it's like inside Rotten Tomatoes and its parent company Fandango

. But in the last few years, the company has made its own headlines after looking internally to see if it's serving its audience correctly and making changes based on its findings.

500-plus new critics have been added since last August to help bring more diversity to Rotten Tomatoes, including critics who don't write but do reviews through video or podcast. "We saw that this was becoming at times a message board," Yanover said of the audience score."They aren't even talking about the movie, they are talking about their feelings that the movie happens to have triggered. We felt it can't be that useful for you to listen to people speculating about something they haven't seen. Or worse, talking off topic. So we addressed it.

SAI I did not know that Fandango owns Rotten Tomatoes. Hmmmm . . . .

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